TCF Policy



iSmart (Pty) Ltd ensures clients are at very heart of all that we do. We are fully committed to providing the highest standards of client service and advice.

Our customers are our most valuable asset and our aim is to ensure we deliver a user-friendly, robust, reliable and cost-effective legal service. As a part of our overall approach we are fully committed to treating our clients fairly and as such we endeavour to meet their expectations of high quality service.

Our Treating Customers Fairly (TCF) policy is centred around the guidance provided by the Financial Services Board (FSB) and our External Compliance Officers, to ensure we consistently deliver fair outcomes to our clients and take responsibility for the firm and staff (at all levels) providing an enhanced service quality to clients, based on a culture of openness and transparency. As a firm, we take the requirements of the FSB seriously, in particular, the requirement to treat customers (clients) fairly.

The FSB has outlined six key outcomes, which are central to the TCF initiative:

Regulatory Framework



We ascertain the appropriateness of the requested service for all new clients prior to accepting an instruction, ensuring it is in line with their knowledge and experience. We continually aim to understand the needs of our clients. We keep our clients fully informed in a clear and fair manner that is unambiguous and not misleading. We ensure our services are delivered with clarity and transparency and do not contain hidden conditions or rely on complex technical definitions. We make certain our clients understand the risks associated with our services at the outset of an instruction. We work hard to ensure that service and risk information remains clear and prominent at all times. In the event that there is a conflict of interest, we will inform our clients as soon as possible once we become aware of it.



Our priority is to provide our clients with an excellent service underpinned by quality and choice. We are committed to ensuring our employees, customers and advisers want to buy our services, stay with us and recommend us to their families, friends and colleagues.

Our service is shaped by listening to our clients’ needs and understanding what is important to them. We take responsibility for meeting the needs of our clients and always look for ways to improve the quality of our service. We aim to treat our clients fairly and deliver high quality services which meet their expectations throughout their relationship with us.

We recognise that our employees are critical to delivering a positive client experience and ensuring our customers are treated fairly. Our culture and values encourage and support our employees to deliver this. All of our employees are fully trained in dealing with our clients, and in treating them fairly. We remunerate and incentivise our employees to encourage them to deal with all clients fairly, and to continually find ways to improve.



We respond in a timely manner to our customers’ and prospective customers’ questions and queries, and address any issues or concerns promptly. All customer complaints are dealt with and escalated as appropriate and as required by us in order to meet our obligations to our clients and our regulator and the Ombud.

We are happy to provide full details of our complaints process on request.

Our policy is in line with the current guidance from the FSB and is in line with the principles of the FSB that “a firm must pay due regard to the interests of its customers and treat them fairly”.